Cruising Compass Media Advertising & Rates

RATE CARD 2026

MISSION

Cruising Compass serves the buyers and owners of offshore quality sailboats with valuable editorial on new boats, vital gear, equipment, services and the dream and reality of the cruising lifestyle

MEDIA DISTRIBUTION

Cruising Compass comes out via push email to opt-in subscribers on Thursday mornings four times every month. In months with five weeks will not have a new newsletter in the last week. We publish holiday greeting editions on New Years, July Fourth, Thanksgiving and Christmas.

All original content and advertisements for each newsletter reside on the Cruising Compass website which attracts reader from across the internet via search engine optimization.

The newsletter list is cleaned weekly, so the delivery rate averages 99.4%.

OTHER DISTRIBUTION

Editorial articles are also published or highlighted in Flipboard, Facebook, Instagram and TikTok.

CIRCULATION

As of January 1, 2026 Cruising Compass’ opt-in subscriber base is 31,250. This has doubled since 2019.

As of January 1, 2026 the Cruising Compass website receives 19,400 unique monthly visitors with a bounce rate of under 4% and an average of 3.7 minutes spent on the site.

NEWSLETTER OPEN RATE

Every newsletter is sent by email every Thursday and earns an average open rate of 36%. The email is mailed again every following Monday to subscribers who did not open the first mailing. The final weekly open rate is an average of 56%

ADVERTISING

Cruising Compass offers three types of advertisements: Tiles, Banners and Advertorials. Banners and tiles. Run on a monthly basis. Advertorials run on a weekly basis.

AD SPECIFICATIONS

Banners: 650 by 240 pixels

Advertorials: One photo  650 by 650 pixels. Headline and 100 to 500 words of copy. URL links.

AD RATES

Banners: $695 per month

Advertorials: $400 per week

Advertisers may buy direct e-blasts to Cruising Compass readers for $595.

All ad rates are offered with frequency discounts.

METRICS

The publisher provides all advertisers with regular metrics on the newsletter and website reader visits and will supply each client with the click rates for each ad.

CONTACT

George Day, Publisher & Editor

Email: george@bwsailing.com

Phone: 401-338-4969